Nowadays it’s not difficult to attract attention of the target audience because there’s social media. This marketing tool is useful for business-development, as it gives you the ability to communicate with the customers from over the world. Instagram is one of the most convenient for business-development social networks. Communicating with the help of images makes Instagram perfect for advertising and attracting attention of your target audience.
Creating an Instagram profile
Your profile on Instagram is like a show window of your company. It gives you a lot of opportunities to convince the users of your product’s quality. Imagine that you’re decorating a show window. Place appropriate images in the Instagram profile. Show your potential customers the latest photos of your products or results of using your services. Try creating an atmosphere of the profile. Users enjoy perfect profiles. Make sure you’ve written a nice bio. Obviously, don’t place inappropriate photos in your profile! Potential customers want to know more about your company, not about your hobbies.
After creating an informative and ideal profile, keep promoting it. You will anyway need followers, as the number of followers is an indicator of whether people trust your company and enjoy its services or not. Getting followers on Instagram is usually possible by placing compelling images. These images may attract much attention and impress users, so that they will tell the others about you and your profile. Indeed, you may post pictures with someone enjoying your services or products. If you have no opportunity to invite stars, just take photos of someone using what you sell. It’s important for people to see that someone already has experience of using this company’s products.
Promote yourself in other social networks.
Don’t avoid using Facebook and Twitter to encourage people to visit your Instagram profile. Certainly, reward people, who follow. Spend time leaving comments on their page or just communicating with these people. Ask personal questions, let them feel that you do not merely use them for promotion. If you want people to invest in you and your project, you should build relationships with them first.
Twitter and Facebook are also useful for promoting your Instagram page, so don’t forget to type in the link.