During four years Instagram becomes modified from a usual social platform with the aim of entertaining activity into a great social media marketing area. Near 60 millions of the photos are placed here everyday.
Like different other social networks, Instagram is widely used for increasing the incomes of various brands.
Three kinds of profit for brand marketing with Instagram will be described below. The way of visualization of data performs a wide range of opportunities to obtain these benefits easy enough.
1. Product sales
The visual content placed on Instagram displays characteristics of different production and influences the formation of customers’ demand influencing directly the level of purchase. The visual information is perceived much better than the text. By means of visual perception Instagram causes increase of the rates of purchase. Customers want to see what they are offered by.
It is useful to apply capacities of Instagram to inform prospective clients about appearing new kind of products and to add them or other product links allowing customers to make purchases without efforts. An excellent marketing decision will be displaying the stipulations of different discounts.
It is worth to offer more various images with the discounts’ proposal. Sharing photos among the audience of clients will grow the number of buyers. The customers’ chain will promote the necessary product in the best manner. Every buyer has enough friends and they have too. This method will help to assure the business with a constant growing of sales.
To have more followers under the photos of promoting products is quite good index. It means the increase of the popularity of one or other thing or service. This increase will be transformed into incomes. Due to the processes of following and sharing the incomes will obtain a constant character.
Such conversions grow the numbers of buyers by means of so-called triggered answers.
The automatic reply to every new follower should be provided with the link containing the data necessary for assigning. Instagram doesn’t preview the links of commentaries. So, new participants of a campaign will place the links into the browsers. There is no need to build a complicated link. Short links will be more useful.
The data from users’ profiles can be included in the email subscription. By this way brand team informs the followers (subscribers) about all updates of a campaign. So, conversions represent an important leverage in the promotion. The conversion rate takes much of significance in building the image of promoting products.
3. Site Traffic
Instagram assists various companies to form their customers’ audiences and to enlarge the area of demand. These objectives can be performed by the increase of traffic to the sites.
Triggered process of customers’ replies (chained process) is an excellent tool for attracting Instagram users to websites.
L’Oreal ShuUemera organized the campaign declaring the users’ contests. Every entry was assigned for different product. This method permitted to assure the steady process of conversion between various customers, to increase the number of sales and to build the rating of popularity of the products involved in the campaign.
Photos from Instagram placed on the website will direct the audience of Instagram users there. Customers like to interconnect with brands, so they share the photos with their friends. By this way the given site will attract a steady stream of traffic from Instagram.
The platform of analytics of the site will give the opportunity to know the volume of Instagram traffic and to sum up the results of conversions into the purchases. One can count the profit of the campaign.
Nowadays, many tools for researching the significance of the promotion in social media exist, but the article analyses the most well-known and fundamental of them. These ways create the base necessary for the staff of any brand to promote it quickly, successfully and for a long-term period of time. Mastering the technology of visual content on Instagram a company will realize the tasks pointed above.