Instagram is a social media, where people from all over the world can share their images. It’s a great way to have fun as well as to develop your business. Nowadays there’re more than 200 million users per month on Instagram and the number is gradually growing.
Do you know the Instagram’s tagline? It claims “Capture and Share the World’s Moments”. The whole social media is about capturing moments. World’s visual moments.
Many business owners consider using Instagram for their entrepreneurship. Is it useful? Let me tell you a little bit more.
The modern world is all about what we see. Visual Social Media, where we share our experiences, thoughts and opinions in pictures are incredibly popular and world in images is wonderful. This is the first reason why an Instagram account is a must-have for a successful business.If there’re 200 million users per month in Instagram, then your potential customers are likely to be among this 200 million people, aren’t they? So, you will certainly find your target audience but there’re some important tips that can make your search quicker and easier.
1. Hashtags are extremely useful. Instagram is a social media of images and hashtags. This is a means for getting to your target audience without particular effort. Just write appropriate hashtags to spectacular images and the result won’t be late. Indeed, you can find a list of the most popular hashtags and use it. This way, you will join a large community of people, who are interested in what you upload. You can even create a new community by using a new hashtag. So, hashtag is a way to join your niche and create a new one. Don’t avoid using them but don’t use too many at once! More than 7 hashtags is too much for one post and your followers might get annoyed.
2. Engage! Instagram is a huge community. Its law is simple. If you want to be followed, follow others. If you want to get more likes, like others. If you eager to receive more comments, comment photos of the other members of the community. In this case, you can find people from your target audience and engage with them. This strategy works easily and if the content you publish is really worth attention.
3. Keep it simple. Don’t upload thousands of images every day. Start from one ideal image per day and continue this way. People will be waiting for a new image every day and visit your profile and follow you.